Queen Bee and Serendipity’s photo shoot @ Crom Castle 👰🏼🏰

Hello ladies, we are just writing to tell you all about our fabulous photo shoot we had at Crom Castle, Co Fermanagh last Wednesday.  Thankfully it was a great day and the sun shone down on us which was beautiful for our pictures. 

Queen bee A/W 15 Stock has arrived and what better way to showcase it by letting the professional models do their thing and show off our lovely clothes!  A massive thank you to Erica Irivine for being taking these and as we all would agree the pictures speak for themselves ✨👌🏻💕 we had great laughs throughout the day with all the models and hair stylists.  

We also had time to get a few snaps from the new bridal 2016 collection now available at Serendipity Bridal.  Our stunning model Jill was in her element show casing the new dresses ( check out the pic of her on Crom’s beautiful stairs) wow!!!😍 

I have attached lots of pictures of the photoshoot for you all to have a look at and enjoy.  All stock is available now at both stores.


Styling – Queen Bee and Serendipity 

Hair- Michelle Gracey hair and beauty 

Makeup artist- Beautyby Jill Wallace 

Models – Kelly Mulgrew, Shannon Brown & Jill Wallace 

Photographer – Erica Irvine 


Sample sale Wedding dresses Online

Ladies why not check out our sample sale wedding dress page on our Website. Full of AMAZING value and some great designers like Pronovias, Suzanne Neville, Justin Alexander, Sottero and Midgley and Essense dresses with up to 70% off!! What … Continue reading

The arrival of Allure Bridal at Serendipity 👰🏼💕

Hello girlies I hope you are all well 😊

Apologies we have been quiet on here for a wee while, I hope you are all busy wedding planning and organising?? If you haven’t already said YES to your dress yet then keep reading below as we have some exciting news for you all…… 😊

We are very pleased to announce the news that we have Allure Bridal arriving instore this July!!! beyond excited is the words!!! 😁😁 When the opportunity came up we jumped at the chance! Their dresses are stunning so will fit perfectly in along with our other gorgeous dresses already in store!

Below is some peak peeks at what might be coming in!! We will leave you in suspense for a little longer!


We are also delighted to announce we will be holding an Allure Bridal Trunk Show from 17th – 28th July. During this event which is appointment based, if you choose an Allure wedding Dress you will receive 10% discount of the RRP!

So I hear you ask what is a Trunk Show?!  Basically a trunk show is when the brand sends us in all their collection which we have for the week.  We obviously haven’t room to stock their entire collection therefore the trunk show is a great idea as it lets brides view their entire collection at their ease.

To round of all the good news we are giving one lucky bride to be a whopping £250 of an Allure dress by liking and sharing our facebook post (take a look at our Facebook for more info on this)
Good luck girlies 😀 any questions please feel free to phone 028 895 21371 facebook, or email info@serendipitybridalwear.co.uk

Chat soon

Linda & Ruth 💗 xx


John Charles Mother of The Bride Dresses

John Charles is well known within the world of wedding dress design and has a very strong reputation for sophistication and elegance. The label has been a highly regarded establishment for over half a century now since 1958. Among the most popular dresses within the John Charles wedding collection is their Mother of the Bride range.

This very chic collection was unveiled in 2013 and received a universal reception of rapturous applause. With nipped in tailored jackets, bold floral prints and lots of lashings of luxury lace, it became the most desired collection around for fashionable mothers everywhere. Mothers of the bride who are looking for an outfit for their offspring’s wedding that will be every bit as comfortable as it is timeless and classy should definitely make John Charles their first stop.

Ellis Bridals, the family run wedding dress company from East London, were responsible for designing the John Charles Mother of the Bride collection that has received so much acclaim, perhaps not a surprise given that they also created the much loved bridesmaid collection from Kelsey Rose. The John Charles Mother of the Bride collection has been described by many as being “women’s best kept secret” when it comes to formal wear.

The Wedding Dress

Actual wedding dresses for the bride herself are also a John Charles speciality. The wedding dress is almost certainly the most important dress that any woman will ever purchase or wear in her life, and in many cases is something that has been thought and even dreamed of since her childhood. John Charles boasts a large array of beautiful wedding dresses that should be able to suit any and all tastes and budgets, meaning the bride to be will be sure to find a dress with which she can fall in love with.

Of course, if you are already aware of the kind of wedding dress that you would like, be it in a particular style or from a specific designer that you have your heart absolutely set on using, yet are unable to find it yourself; the bridal team at John Charles will be more than capable of assisting you to find exactly what you are looking for.

The team at John Charles has many years of experience in the wedding dress industry and will be only too happy to help you in any way that they possibly can, from offering their expert guidance and advice to doing their best to make sure that every bride’s wedding day is every bit the special occasion that they always dreamed of.

To make certain that the bride looks as good as she possibly can on her special day, the team at John Charles will offer friendly, honest advice regarding dress cuts and different styles that are best suited to the shape of her body, or colours that are particularly suitable for her hair and/or skin tone. Demetrios wedding dresses from the Greek designer based in the United Kingdom, are favourites all over the world and offer prestige and reliability as well as the latest in fashion trends.

Say ‘I Do’ To The Perfect Wedding Dress

Weddings – who doesn’t love them? Yes, they might come accompanied by millions of butterflies in your stomach but they still form a milestone in your life. As the bride, you are the focus of the big day and your dress is the focal point of the wedding so must get it right.

Hardest Decision Yet

Consider the number of people who will have an interest in your dress. From your mother, in-laws, your friends, the list is endless. This can be a lot of pressure so it helps to have an idea on how to go about shopping for the quintessential wedding dress.

Finding The Perfect Wedding Dress

The final decision will of course come down to your personal preference. However, there is no denying that professional input is invaluable because these experts have dressed thousands of happy brides. Take a look at some pertinent factors:

  • Time is of essence: If there is one blunder most brides commit, it is leaving this arduous task for the last months. To appreciate how important timing is, just visit a bridal store and ask what goes into preparing a dress. It takes 4-7 months to make a perfect dress and you must keep this in mind. Remember some changes on the dress might be necessary.
  • Influence of your body type: Never take your body shape for granted. You might want a sheath dress because it is all the rage but if your dresser says a ball gown is better for your pear-shaped body trust him or her. Do not get carried away by fads or you may rue looking at your wedding photos for the rest of your life.
  • Consider every aspect of your wedding: Do you want a registry wedding or a church wedding? These two alternatives demand different wedding dress types. Consider the theme, colour and location of the wedding as you don’t want to turn up in church in a revealing dress to the astonishment of the minister.
  • Be open-minded: Preparing for a wedding is a daunting affair and choosing the dress forms the crux of this task. You must be willing to compromise on the budget and dress type. For instance, you might be in love with a mermaid dress but if your dress consultant recommends sample sale wedding dresses then you should consider them.

Choosing your wedding dress should not ruin your wedding experience; remember this is your wedding but again be ready to listen to the experts before making a final decision.

How To Find The Perfect Wedding Dress For Your Body Shape

Ask any girl what she desires most in life and the perfect wedding  dress will probably make the list. This is how much a wedding means to every girl. In order to make it perfect, you need the perfect bridal gown for you. You might have picturesque thoughts of a flowing Cinderella gown, but will your body type allow it?

Your Body Type Has The Final Say

If your big day is approaching, you have probably scoured many resources looking for exquisite wedding dress designers. From Suzanne Neville and Jim Hjelm to John Charles, there is no shortage of gifted designers out there.

It is important to understand that your body shape will determine the ability of these impeccable gowns to feature at your wedding. There are different body shapes which are suited to different types of dresses so we have listed below the most common body shapes and their most suitable wedding dress. Body types include:

  • Apple shaped: If you have a thin waist but a full bottom and torso and generally a large frame, this is your body type description. Recommended dress styles include empire and ball gowns.
  • Hourglass: This describes brides with a well-defined waist, shoulders and hips, which correspond in size. With this shape, you have nothing to fear and you can opt for a mermaid, column or an A-line/ princess dress.
  • Inverted triangle shape: This shape refers to brides who have broad shoulders and hips, which are slightly narrower than their shoulders. The idea should be to let the shoulders open in an empire, A-line, ball gown or a sheath dress.
  • Rectangle shape: If your shoulders, hips and waist are similar in size then you have a rectangular shape and there are lots of gown styles to choose from. You can dress to kill in a mermaid dress, sheath or even a ball gown.
  • Pear shape: This applies to women whose lower part of the body including bottom, thighs, and hips are larger than the upper half part of the body. Empire dresses with a raised waistline sitting below the bust is perfect for pear-shaped women.

With this guide you can find the perfect wedding dress for your big day and once you have chosen your gown then you can start to think about accessorising to give it that extra bit of perfection.

Our fashion show and wedding dress GIVEAWAY!!

Hi there girlies!

Here’s another little blog post to keep you up to date with what has been going on in the world of Serendipity Bridal and Queen Bee 💕

On Sunday 12th October we held our yearly fashion show in the Valley Hotel Fivemiletown. This year we decided to make it even bigger and better by doing a WIN your wedding dress competition! Yes you read that correct! One lucky girl was named the winner of getting her dream dress of free!!! 👰😊

As you all know by now we have opened Queen Bee by Serendipity. So this fashion show was the perfect opportunity for us to showcase our mother of the bride/groom outfits on the catwalk! They did not disappoint either! I will attach some pics for you to have a wee look through later on.

Serendipity bridal also took to the catwalk and showcased the new 2015 collection wedding gowns which was definitely a crowd pleaser! Our beautiful models wore Suzanne Neville, Pronovias, Sottero & Midgley and also our brand new designer Justin Alexander. All of which looked fabulous on stage.

We were very lucky indeed that country music singer Lisa McHugh compered the show and also as this fashion show was in aid of Breast Cancer we raised well over £1000! Which I am so so pleased about!

Getting back to the lucky girl who won her dream dress!…

The winner was drawn by Lisa Mchugh, the silence and suspense was a torture for what felt like a few minutes until the name was drawn at random! Nicola Martin from Saintfield was the lucky girl who’s name was picked and there was cheers galore for her! So well done to Nicola and good luck with the rest of your wedding planning!

Overall we had a great day from start to finish, after all it was in aid of a great cause, women and also some men!.. Travelled from far and wide to see our fashion show so thank you to all for making it worthwhile for us, we love to put a smile on peoples faces! Also a massive thank you to Claire’s hair studio, Omagh for the fab hair and makeup by Beauty by Jill Wallace which was stunning on all the models! 😊 here are some pics below of the great day we had…









Not just about the brides…it’s about the mothers too!

Queen bee Fivemiletown

This gallery contains 7 photos.

Since opening the bridal store back in March 2013, things have gone from strength to strength for me and I am overwhelmed by it all! I just love seeing all you brides coming in with a grin that stretches ear … Continue reading